Business data decays at a rate of 35% per year – if you do not undertake any data cleansing, during a 12 month period over one third of your database will be out of date.

Data cleansing enhances your business database by identifying changes in contact details such as staff name, unmarketable addresses, duplicates and goneaways, as well as appending missing information like telephone numbers, email addresses and business codes.

Often a time-consuming task, data cleansing is vital as competitive targeted marketing requires an accurate and well profiled database to ensure the success of your campaign.

5 good reasons to clean your data:

1. Saves you significant amounts of money and time by stopping mailings and telephone calls to businesses who are no longer in operation or contacts who have moved on.

2. Improves your response rates.

3. Increases your return on Investment

4. Protects your brand image.

5. Reduces your impact on the environment.

Whilst cleansing we can check and update the following details:

• Decision makers names
• Addresses
• Telephone numbers
• Email addresses (on average we collect 65% of personal email addresses)
• Alternative decision makers
• Employee size
• Turnover
• Industry sector

What’s more…

At VST we add further value to this process by generating leads whilst cleansing the data.

If you have a great idea for an email, direct mail or telemarketing campaign, but you don’t know where to source your prospect database from, then look no further.

VST can source prospect lists for you based on your specific requirements, for example;

• Decision maker type
• Industry sector
• Geographic area
• Turnover
• Number of employees

Our team can also profile your database, qualifying companies to ensure they match your profile of an ideal target prospect.

Click here for a free data count and sample for your ideal prospect database.

Our in-house ACT/CRM experts will support you in building a bespoke database specific to your exact needs and requirements. Making sure it is simple to use, so you get the most out of your software and your customers fully reap the benefits.

The VST sales team has many years of experience across many varying sectors. We will audit your current processes and pipeline, providing you with advice on strategies and approaches to improve the size of your prospect pipeline; plus how to segment and target your prospects in order to maximise your wins and minimise the time and resources spent achieving them.