Your ideal prospective customers, the ones who will become your most valued and profitable, those who have a requirement for a long-term relationship are NOT always located on your doorstep.

VST’s lead generation service is perfect for those businesses who do not want to travel the length and breadth of the country on speculative business. This is simply not cost effective and often very de-motivating for your sales teams.

Our team will obtain all the necessary information over the telephone; this will then be benchmarked against your ideal prospect criteria. Once the lead is fully qualified our callers will set a date and time for a telephone appointment, allowing your team to progress the discussions further and ideally result in booking a face-to-face appointment.

VST can also identify tender and preferred supplier list opportunities, gathering the crucial details on processes, contacts and requirements on how to apply, bringing your company to the attention of the prospect via their chosen and correct route of communication.

So essentially, VST will build you a list of hot prospects, currently in the market, with a budget for your products or services. Leaving your sales teams in control of deciding which appointments should appear in their diary and when.

VST recognise that your sales team’s time is a valuable and expensive resource, one that needs to be purely focused on closing sales and generating revenue NOT making thousands of cold calls and getting nowhere fast.

Our highly experienced and professional callers will identify and qualify sales meetings with the key decision makers of those companies you want to do business with. Building a continuous sales pipeline, ensuring diaries are always active and ultimately supporting you in achieving your sales targets.

To guarantee that every meeting will match your exact requirements, VST employs the following rigorous processes:

• Pre-campaign training
• Pre-sales appointment briefing process
• Post sales appointment feedback
• Daily dedicated account management
• Weekly campaign feedback process

These processes build a very effective and productive working relationship between your sales teams and the VST team – the crucial partnership approach.

All of this leaves your sales teams to do what they do best – selling!

With our extensive sales experience across many diverse sectors, VST will audit your current sales processes in order to maximise your wins and minimise the time and resources spent closing down your new business.

Whether you have a peak in sales enquiries or reduced headcount due to maternity or unexpected leave, you’ll probably need to get more experienced hands on deck quickly. Just let us know and VST will provide you with highly experienced sales managers or directors for a day, a month or a year. Whatever you need to ensure you are still achieving your targets and keeping your customers happy, VST will be there to keep your sales and business moving.

This is an exciting new service that VST has launched which is already proving very popular with clients. Exhibition support ‘does exactly what it says on the tin’ and supports you with additional resource for those exhausting and time consuming exhibitions that we all have to do from time to time.

VST know from personal experience how disruptive a two or three day exhibition can be, not only to your sales and marketing team, but also to the business as a whole whilst everything grinds to a halt until after the event.

Your company and campaign can realise huge benefits by utilising the additional support services offered by the VST team. Our callers will be selected from the team whom already work on your account and therefore will need little or no training to provide you with the vital extra headcount required to `man the stand’.

Many of our clients have taken this a step further in requesting that our team generate business opportunity meetings on their behalf, whilst at the exhibition. We can also follow up the numerous leads received during the exhibition, which you never seem to have enough time to sort through once the event is over.

An additional outcome is that the VST team absorb even more information about your company and industry, becoming an even more valuable extension to your existing sales and marketing team whilst continuing to identify additional business opportunities.

If you have a great idea for an email, direct mail or telemarketing campaign, but you don’t know where to source your prospect database from, then look no further.

VST can source prospects lists for you based on your specific requirements, for example;

• Decision maker type
• Industry sector
• Geographic area
• Turnover
• Number of employees

Our team can also profile your database, qualifying companies to ensure they match your profile of an ideal target prospect.

Click here for a free data count and sample for your ideal prospect database.